When Qualifying Sales Prospects, Jason Places Each Lead in One

question 27

Multiple Choice

When qualifying sales prospects, Jason places each lead in one of four baskets ranging from A to D with A as the best leads and D as the worst. Using this method of categorization, the appropriate strategy for "C" leads would be:

• A)do nothing currently, but monitor the lead for possible future changes.
• B)contact the lead using telemarketers.
• C)have one of the firm's salespeople make a sales call to them.
• D)send the lead marketing materials and encourage them to make inquiries if they are interested.

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Definitions:

Deviations

The differences between observed values and the average of those values within a dataset.

Mean

The arithmetic average of a set of numbers, calculated as the sum of all values divided by the count of values.

Sample Variance

A measure of the dispersion or variability of a sample dataset, representing how much the data points differ from the sample mean.

Mound-Shaped

Description of a symmetric, bell-shaped distribution, often associated with the normal distribution.