When Promotional Materials Are Only Sent to Customers Who Have

question 94

Multiple Choice

When promotional materials are only sent to customers who have given their approval, the program is called:

• A)direct mail.
• B)internet marketing.
• C)permission marketing.
• D)a frequency program.

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Definitions:

Installment Purchase

A method of buying goods through a series of payments over time, where the buyer gains possession of the item immediately but pays for it in periodic installments.

Authorized Shares

The maximum number of shares that a corporation is legally allowed to issue, as specified in its articles of incorporation.

Outstanding

Refers to something not yet resolved or paid; in finance, it typically relates to shares issued and still in circulation or debts that have not been settled.