When Developing a Customer Relationship Management (CRM)program, the "Share" of Customer

question 16

Multiple Choice

When developing a customer relationship management (CRM) program, the "share" of customer term refers to the:

• A)potential value that could be added to a given customer's lifetime value.
• B)lifelong earnings of a customer.
• C)share of a customer's income that is spent on a particular product.
• D)percentage of time spent on acquiring the customer's loyalty.

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Definitions:

Taxes

Mandatory financial charges imposed by governments on individuals, businesses, or transactions to fund public expenditure.

Transfers

Movements of income or wealth without the exchange of goods or services, such as grants, subsidies, or remittances.

Income Mobility

The ability of individuals or households to move across different income levels or brackets over time.

Income Quintile

A statistical measure dividing the population into five equal groups according to income level, to analyze the distribution of income or wealth.