Each of the Following Is an Important Key to Building

question 111

Multiple Choice

Each of the following is an important key to building a successful premium program except:

• A)match the premium to the target market.
• B)select premiums that are highly popular and current fads.
• C)select premiums that reinforce the firm's product and image.
• D)integrate the premium with other IMC tools.

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Definitions:

Technology

Utilizing scientific principles for practical objectives, notably in the industrial realm.

Outward

Often used in economics to refer to an expansion or increase, such as in outward economic growth, indicating increasing production, income, or development.

Iraq's Oil Refineries

Facilities in Iraq where crude oil is processed and refined into more useful petroleum products like gasoline and diesel.

Destroyed

Refers to something that has been severely damaged or ruined, often beyond repair or restoration.