Which Category of Consumers Best Responds to Coupons and Premiums

question 118

Multiple Choice

Which category of consumers best responds to coupons and premiums?

• A)Promotion-prone consumers
• B)Brand-loyal consumers
• C)Brand-image consumers
• D)Price-sensitive consumers

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Definitions:

Summary Close

A sales technique where the key points or benefits of a product are summarized to encourage a purchase decision.

FAB Approach

Stands for Features, Advantages, Benefits - a sales and marketing strategy emphasizing a product's features, its advantages over competitors, and the benefits it brings to the customer.

Selling-Related

Pertaining to activities or processes involved in promoting and selling products or services to customers.

Customer Advocacy

A form of customer service in which companies focus on what is best for the customer.