Using Geocoding, a Company's Marketing Department Can Add Which of the Following

question 51

Multiple Choice

Using geocoding, a company's marketing department can add which of the following to each customer's record?

• A)Demographic information and lifestyle data as well as the geographical codes
• B)Total purchases made at each retail outlet in the area
• C)Demographic and political information
• D)A composite analysis of his or her neighbors

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Definitions:

Incremental

Describing something as increasing or adding on, often in small or gradual steps.

Risk Analysis

The process of identifying, assessing, and prioritizing risks followed by coordinated efforts to minimize, monitor, and control the probability or impact of unfortunate events.

Financial Option

A contract that gives the buyer the right, but not the obligation, to buy or sell an underlying asset at a specified price on or before a specified date.

Fixed Price

A set price that does not change over time, typically in contract agreements for goods or services, offering predictability in costs.