Advertising That Focuses on the Values, Behaviors, and Beliefs of a Company

question 57

Multiple Choice

Advertising that focuses on the values, behaviors, and beliefs of a company is:

• A)image enhancing marketing.
• B)cause-related marketing.
• C)purpose or pro-social marketing.
• D)corporate social responsibility.

---

Definitions:

Draw

In a general context, refers to reaching a conclusion or result that is even or tied; in art, it refers to the act of producing an image on a surface by making lines and marks.

Conclusions

Final decisions or opinions formed after a period of consideration or investigation.

Serendipity

Unanticipated, yet informative, results of a research study.

Researchers

Individuals who conduct systematic investigations and studies to discover or interpret new knowledge in various academic, scientific, or social contexts.