The First Step in Developing a Sponsorship or Event Marketing

question 153

Multiple Choice

The first step in developing a sponsorship or event marketing program is to:

• A)define the company's target audience.
• B)define the company's customer profile.
• C)determine the communication objective.
• D)choose the event.

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Definitions:

Time Clocks

Devices used to record the start and end times of employees' work hours.

Internal Control System

A process put in place by a company's management and board of directors to help ensure the integrity of financial and accounting information, promote accountability, and prevent fraud.

Protect Assets

Measures and strategies implemented by a business or individual to safeguard tangible and intangible assets from loss, theft, or damage.

Internal Control Systems

Procedures and mechanisms implemented by a business to safeguard assets, enhance the reliability of financial reports, and ensure compliance with laws and regulations.