Conceptual Brand Names

question 88

Multiple Choice

Conceptual brand names:

• A)capture the essence of the idea behind the brand.
• B)contain recognizable words or word parts that imply what the brand is about.
• C)do not reflect the brand's goods or services, but instead something that is unique, different, and memorable.
• D)reveal what the brand does.

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Definitions:

Audience Interest

The level of curiosity or concern that an audience has in a particular topic, subject, or event.

Audience Profile

A detailed description of the characteristics, behaviors, and preferences of a target audience or market.

Proofread

The process of reading and correcting written material to ensure it is free of errors.

Writing Process

The series of steps that writers follow to produce a text, typically including prewriting, drafting, revising, editing, and publishing.