Cause-Related Marketing Is Based on the Idea That

question 81

Multiple Choice

Cause-related marketing is based on the idea that:

• A)it enhances brand parity.
• B)it has a direct impact on sales and profits.
• C)consumers are more likely to make purchases from companies that support a good cause.
• D)social responsibility is a critical part of every company's operation.

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Definitions:

Off-The-Shelf Coding

Pre-existing software codes or solutions that can be readily used without the need for customization.

Lot-Sizing Technique

Strategies used in inventory management to determine the optimal order quantity that minimizes total inventory costs.

Plan

A detailed proposal for achieving specific goals or outcomes, often outlining steps, resources, and timelines.

Unlike MRP

refers to practices or strategies that differ from Material Requirements Planning, focusing instead on alternative methodologies for managing production and inventory.