When a Company Designs a Promotion or Event near a Major

question 106

Multiple Choice

When a company designs a promotion or event near a major sporting event to capitalize on the attendees to the event without being an official sponsor, it is which form of marketing?

• A)Allusion
• B)Incidental
• C)Distractive
• D)Saturation

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Definitions:

B4B Products

Products or services that are specifically designed and sold by businesses to other businesses rather than individual consumers, focusing on meeting the specialized needs of organizations.

BOB Products

Black on Black products, emphasizing goods designed and marketed specifically to appeal to a Black audience.

Industrial Products

Goods and services sold to other industries or businesses for the production of goods, maintenance of operations, or resale.

Business Products

Goods and services that are sold by businesses to other businesses as inputs for production, not typically bought by consumers for personal use.