After Being Shown a Segment or Stills of an Ad

question 162

Multiple Choice

After being shown a segment or stills of an ad, respondents are given a list of brands and asked to identify the correct brand that was in the ad, which measures:

• A)memorability.
• B)aided brand awareness.
• C)unaided brand awareness.
• D)brand and ad recognition.

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Definitions:

Purchase Date

The date on which a buyer acquires possession or ownership of an item or investment.

Interest Rate

The proportion of a loan that is charged as interest to the borrower, typically expressed as an annual percentage of the loan amount.

Full Amount

The total quantity or extent of something, typically referring to the complete sum of money owed or due.

Repaid

The process of repaying funds that were once loaned by a creditor.