The Two Components of the Consumer Decision-Making Process That Are

question 148

Multiple Choice

The two components of the consumer decision-making process that are most critical to developing an integrated marketing communications program are:

• A)problem recognition and information search.
• B)information search and evaluation of alternatives.
• C)evaluation of alternatives and purchase decision.
• D)problem recognition and evaluation of alternatives.

---

Definitions:

Futures Contracts

Standardized legal agreements to buy or sell something at a predetermined price at a specified time in the future.

Organized Exchange

A regulated market where securities, commodities, derivatives, and other financial instruments are traded.

Forward Contracts

A financial contract between two parties to buy or sell an asset at a predetermined future date for a price agreed upon today.

Gold Futures

Standardized contracts to buy or sell gold at a specified future date and price, used by investors for hedging and speculative purposes.