Which Evaluation Technique Utilizes Numbers and Measures the Results of the Marketing

question 123

Multiple Choice

Which evaluation technique utilizes numbers and measures the results of the marketing program?

• A)Message evaluation
• B)Respondent behavior evaluation
• C)Online measurement
• D)Recognition evaluation

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Definitions:

Antivirus Software

Software designed to detect, prevent, and remove malware, including viruses, from computers and networks.

Key Attributes

Essential properties or characteristics of an entity that help in its identification and classification.

Hard Drive

The computer’s nonvolatile, primary storage device for permanent storage of software and data.