Examlex
The impact of advertising is relatively easy to measure because results are delayed, which allows time to obtain accurate measures.
Escalating Commitment
The phenomenon where people increase their investment or involvement in a decision or action despite facing negative feedback or outcomes.
Confirmation Error
A cognitive bias that involves focusing on information or evidence that confirms pre-existing beliefs or hypotheses, while ignoring contradictory data.
Strategic Opportunism
The practice of seizing strategic opportunities in a timely and efficient manner, often with flexibility and readiness to adapt.
Three-component Model
A framework in psychology, specifically in attitude analysis, which consists of cognitive, affective, and behavioral components.
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