Which Type of Evaluation Method Can Provide Clients and Advertising

question 90

Multiple Choice

Which type of evaluation method can provide clients and advertising agencies with an idea that "wear-out" effects are starting to occur?

• A)Ad tracking research
• B)Copytesting
• C)Cognitive neuroscience
• D)Emotional reaction tests

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Definitions:

Characteristics

Distinctive features or qualities that define a person, thing, or phenomenon.

Effective Leader

A person who can influence and guide followers or other members of an organization to achieve specific goals in an efficient manner.

Trait Theories

Theories that focus on identifying, describing, and measuring individual personality characteristics or traits.

Leadership

The act of guiding, directing, or influencing individuals or groups towards achieving a common goal through inspiration and example.