Which Type of Evaluation Method Can Provide Clients and Advertising

question 90

Multiple Choice

Which type of evaluation method can provide clients and advertising agencies with an idea that "wear-out" effects are starting to occur?

• A)Ad tracking research
• B)Copytesting
• C)Cognitive neuroscience
• D)Emotional reaction tests

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Definitions:

High Road

This refers to the more thoughtful and rational approach to processing emotional experiences, involving higher cognitive functions.

Low Road

An automatic, quick emotional response mechanism, bypassing cognitive processing.

Sleep Spindles

Sudden bursts of oscillatory brain activity visible on an EEG that occur during stage 2 of NREM sleep, associated with memory consolidation and sleep maintenance.

Closed Eyelids

The state of having the eyelids shut, which can affect sensory processing and signal rest or sleep.