If a Client Wants to Know Why a Particular Ad

question 69

Multiple Choice

If a client wants to know why a particular ad or ad campaign is not performing well, the best source of information would be:

• A)quantitative questions on a copytest.
• B)emotional reaction tests.
• C)verbatim comments from a copytest.
• D)ad tracking research.

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Definitions:

Factory Overhead

All indirect costs associated with manufacturing that are not classified as direct labor or direct materials, including utilities, depreciation, and maintenance expenses.

Cost of Goods Sold

The direct costs attributable to the production of the goods sold in a company.

First Quarter

Refers to the first three months of a fiscal or calendar year (January to March), often used in financial reporting and analysis.

Finished Goods

Items that have been fully made but remain unsold or not delivered to the final consumer.