Which Involves Using an Established Brand Name on Goods or Services

question 198

Multiple Choice

Which involves using an established brand name on goods or services that are not related to the core brand?

• A)Brand extension
• B)Private brand
• C)Flanker brand
• D)Complementary brand

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Definitions:

Dialectical Behavior Therapy

A type of cognitive-behavioral therapy aimed at teaching patients skills to cope with stress, regulate emotions, and improve relationships with others.

Exposure Therapies

A set of psychotherapeutic techniques used to treat anxiety disorders by exposing patients to the source of their anxiety under controlled conditions.

Behavior Modification

A psychological method involving the use of techniques like positive or negative reinforcement to alter human behavior.

Counterconditioning

A therapeutic technique used to replace an unwanted response to a stimulus with a desired response, often used in behavior therapy.