Celestial Seasonings Focuses on the Healthy Aspect of Its Green

question 210

Multiple Choice

Celestial Seasonings focuses on the healthy aspect of its green tea. This is an example of product positioning by:

• A)product user.
• B)product class.
• C)use or application.
• D)product attribute.

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Definitions:

What-Is-Beautiful-Is-Good Stereotype

The assumption that physically attractive individuals possess more desirable personality traits and are more successful than those who are less attractive.

Assertive

Characterized by confident and direct behavior or communication, ensuring one's rights or needs are recognized without being aggressive.

Attractiveness

A property or quality of someone that evokes interest, liking, or desire based on physical appearance, personality, or other traits.

Person Perception

The process by which individuals form impressions and make judgments about the characteristics and motives of others.