Each of the Following Are Possible Reasons Consumers Use the Affect

question 41

Multiple Choice

Each of the following are possible reasons consumers use the affect referral method to evaluate alternatives except:

• A)consumers have already eliminated the evoked set from consideration.
• B)the affect referral method saves time and mental energy.
• C)the consumer may have already used the multiattribute approach in a previous purchase situation.
• D)the consumer has developed an emotional bond with the particular brand.

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Definitions:

Financial Implications

The potential economic outcomes or consequences associated with a decision, action, or event.

Whiney Voice

A term that might describe a high-pitched, complaining, or grumbling manner of speaking, often perceived as annoying.

Throws a Tantrum

A sudden, intense expression of anger or frustration, often characterized by shouting, crying, or physical outbursts, commonly observed in children.

Id

A term from psychoanalytic theory referring to the part of the psyche associated with instinctual impulses and demands for immediate satisfaction of basic needs.