For a Market Segment to Be Viable, It Should Meet

question 147

Multiple Choice

For a market segment to be viable, it should meet each of the following tests except the:

• A)members of the market segment should be ambiguous.
• B)market segment must be large enough to be financially viable to market with a separate marketing campaign.
• C)market segment must differ from the population as a whole.
• D)market segment must be reachable through some type of media or marketing communications.

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Definitions:

Cognitive Development

The progression of learning and acquisition of problem-solving skills and knowledge, from childhood through adulthood.

Sociohistorical Context

The social, cultural, and historical environment or circumstances that influence and shape events, individuals, or societies.

Theoretically Diverse

Describes a field or study that incorporates a wide range of theories or perspectives in its approach to understanding phenomena.

Heredity

The passing of traits from parents to their children through genetics.