The Product Positioning Strategy Based on a Product Trait or Characteristic

question 185

Multiple Choice

The product positioning strategy based on a product trait or characteristic is which type of positioning approach?

• A)Product attributes
• B)Competitors
• C)Use or application
• D)Price-quality relationship

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Definitions:

Lavish

Characterized by or produced with extravagance and profusion, often implying opulence or luxury.

African Figurative Sculpture

Sculptural art from Africa that represents human or animal figures, reflecting the continent's diverse cultures and artistic traditions.

Mediator

An individual or party that facilitates communication and negotiation between conflicting parties to help them reach an agreement or resolve a dispute.

Olowe of Ise

A celebrated Yoruba artist from Nigeria, renowned for his innovative and dynamic sculptures, particularly in wood.