Although Almost Any Type of Appeal Can Be Used to Create

question 264

Multiple Choice

Although almost any type of appeal can be used to create an advertisement, it is the key responsibility of the marketer to make sure, to whatever degree possible, that the appeal is the right choice for the:

• A)advertising agency and creative that will be working on the ad.
• B)product, media planner, and media buyer.
• C)brand and the target market.
• D)account executive and creative.

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Definitions:

Mental Models

Internal representations of the outside world that individuals use to understand and interact with it.

Production Blocking

A phenomenon in group brainstorming sessions where the flow of ideas is inhibited because only one person can speak at a time.

Satisfice

A decision-making strategy that aims for a satisfactory or adequate outcome, rather than the optimal solution, due to the limitations of the decision-making process.

Creative Practice

Involves engaging in activities or processes that aim to produce original and innovative ideas, solutions, or works.