Which Approach to Developing a Marketing Communications Budget Is Often

question 22

Multiple Choice

Which approach to developing a marketing communications budget is often viewed as being the most effective?

• A)Objective and task
• B)Percentage of sales
• C)What we can afford
• D)Payout planning

---

Definitions:

Stimulant

A substance that increases physiological or nervous activity in the body.

Cerebral Cortex

The outer layer of the brain involved in complex cognitive processes like reasoning, language, and consciousness.

Impaired Vision

A reduction or lack of visual capability resulting from conditions affecting the eyes or visual processing areas in the brain.

Occipital Lobe

A region of the brain located at the back of the head responsible for processing visual information.