Each of the Following Is a Component of a Creative

question 27

Multiple Choice

Each of the following is a component of a creative brief except:

• A)stating which media will be used in the campaign.
• B)the objective of the campaign.
• C)the target market for the campaign.
• D)outlining the message theme.

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Definitions:

Heterosexual

Person attracted to the opposite sex.

Concordance Rates

The probability that two individuals with shared genes will develop the same traits or disorders, often used in studies of twins to explore the nature versus nurture debate.

Identical Twins

Twins who originate from a single fertilized egg that splits into two, sharing 100% of their DNA and often having very similar physical traits and sometimes behaviors.

Fraternal Twins

Siblings born at the same time who have developed from two separate eggs fertilized by two different sperm, genetically unique from each other.