Which Type of Schedule in Allocating Marketing Communications Uses Continuous

question 114

Multiple Choice

Which type of schedule in allocating marketing communications uses continuous advertising and communications during the year with bursts of higher intensity at specific times?

• A)Flighting
• B)Continuous
• C)Payout
• D)Pulsating

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Definitions:

Economic Scale

Economies of scale, which refer to the cost advantages that enterprises obtain due to size, output, or scale of operation.

Critical Factors

Essential elements or conditions necessary for the success of a business or project.

New Business

A venture that has been recently established, entering the market with fresh offerings of products or services.

Process Layout

An arrangement of resources in a manufacturing or service setting where similar processes or functions are grouped together, which is beneficial for handling a variety of products or services.