Service Companies Tend to Spend More on Which Type of Marketing

question 157

Multiple Choice

Service companies tend to spend more on which type of marketing than manufacturers?

• A)Media advertising
• B)Trade promotions
• C)Consumer promotions
• D)Direct marketing

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Definitions:

Business Profits

The financial surplus generated from conducting business activities after all expenses have been subtracted from revenue.

Business Losses

Financial losses incurred by a business, often resulting from expenses exceeding revenues within a specific time period.

Permanent Account

An account in the general ledger that carries its ending balance over to the next accounting period.

Temporary Account

A type of financial account used in accounting to record revenues, expenses, gains, and losses within a specific accounting period, which are then transferred to permanent accounts.