A Communications Budget Is Based On

question 9

Multiple Choice

A communications budget is based on:

• A)communication objectives.
• B)marketing objectives.
• C)both communication and marketing objectives.
• D)a targeted level of return on investment.

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Definitions:

Logging Companies

Businesses involved in the cutting down, processing, and selling of trees for timber or pulp.

Biodiversity Hotspot

Biogeographic region that is a significant reservoir of endemic biodiversity and is threatened with continued habitat destruction.

Endemic Species

Localized, native species that are not found anywhere else in the world. Compare with cosmopolitan species.

Human Population

The total number of humans currently living on Earth, which is subject to change due to birth, death, and migration rates.