Examlex
Which type of schedule in allocating marketing communications sends out communications only during specific times during the year with periods of no advertising other times?
Independent Variable
A variable that is manipulated in an experiment to see its effect on a dependent variable.
Observational Group
A group in a study that is exposed to the variable under investigation for observational purposes without receiving the experimental treatment.
Independent Variable
In experimental research, the variable that is manipulated by the researcher to observe its effect on the dependent variable.
Dependent Variable
A variable in research that is expected to change as a result of manipulations in the independent variable, used to measure the effect of those manipulations.
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