The Three Primary Approaches Used in Communications Research Include

question 209

Multiple Choice

The three primary approaches used in communications research include:

• A)consumer-oriented, business-to-business research and market-based research.
• B)product-specific research, consumer-oriented research and target-market research.
• C)competitive analysis, industry research and consumer research.
• D)consumer-specific research, brand equity research and business-specific research.

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Definitions:

Strict Liability

Responsibility for loss regardless of the circumstances.

Advertised Price

The price of a product or service that is publicly promoted or communicated to potential customers.

House Brand

A product that is marketed and sold by a retailer under its own brand name, as opposed to a brand name owned by a supplier.

UPC Bar Code

Universal Product Code; a barcode symbology used for tracking trade items in stores primarily in the United States.