In Allocating Its Marketing Communications Budget, a Company Such as Hershey's

question 19

Multiple Choice

In allocating its marketing communications budget, a company such as Hershey's advertises all year, but adds additional advertising during holidays, such as Easter. Therefore, Hershey's would tend to use the ________ schedule.

• A)flighting
• B)continuous
• C)payout
• D)pulsating