Examlex
When Crest is featured as a "cavity fighter" in its advertising, competitors are not likely to make the same claim. This is an example of which type of cognitive message strategy?
Test Statistic
A measure calculated from a sample data to perform a hypothesis test.
P-Value
The likelihood of getting findings from tests that are at least as extreme as what was observed, assuming the correctness of the null hypothesis.
Null Hypothesis
A statistical hypothesis that assumes no significant difference or effect, serving as the default assumption that is tested against an alternative hypothesis.
Type I Error
The incorrect rejection of a true null hypothesis, often referred to as a "false positive."
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