Which Type of Schedule in Allocating a Marketing Communications Budget

question 152

Multiple Choice

Which type of schedule in allocating a marketing communications budget would match a company such as Hershey's that advertises all year, but adds additional advertising during holidays, such as Easter?

• A)Flighting
• B)Continuous
• C)Payout
• D)Pulsating

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Definitions:

Market Price Per Share

The current price at which a share of a company's stock can be bought or sold.

Net Working Capital Turnover

A ratio that measures how effectively a company utilizes its net working capital to support sales.

Return on Equity

A financial ratio that measures the profitability of a company in relation to the shareholder's equity.

Profit Margin

A financial metric that measures the extent to which a company or a business activity makes money, expressed as a percentage of sales revenues.