An Affective Message Strategy

question 272

Multiple Choice

An affective message strategy:

• A)invokes feelings or emotions and matches these with the good, service, or company being advertised.
• B)is the presentation of rational arguments or pieces of information to consumers.
• C)is designed to lead more directly to some type of consumer behavior.
• D)is the manner in which an ad appeal is presented.

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Definitions:

Inference Forms

The structures or patterns of logical reasoning where conclusions are drawn from premises based on rules of logical thinking.

Conj

A shortened form for "conjunction," representing words that function to connect words, phrases, clauses, or sentences.

MP

Often stands for "Member of Parliament", an individual elected to serve in the legislative body of a country. Alternatively, in logical reasoning, it stands for "Modus Ponens", a form of argument where from premises in the form "If P then Q" and "P", one infers "Q".

Inference Forms

Structures of reasoning or argumentation where certain premises logically lead to a conclusion.