The Key Go-Between for the Advertising Agency and a Client

question 5

Multiple Choice

The key go-between for the advertising agency and a client company is usually the:

• A)account executive.
• B)creative.
• C)account planner.
• D)traffic manager.

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Definitions:

Neuron

A nerve cell; the basic building block of the nervous system.

Memory Trace

A term used to describe the physical change in the brain, possibly in the form of neural connections, that represents the existence of a memory.

Specific Memory

A type of memory that pertains to detailed information about a specific event or item.

Retrieval Cue

A stimulus that allows or aids the recall of information from memory.