The Account Executive Normally Performs Each of the Following Functions

question 173

Multiple Choice

The account executive normally performs each of the following functions except:

• A)actively seeks new accounts.
• B)serves as a liaison between the client and the agency.
• C)prepares ad copy.
• D)helps define the theme of the overall IMC campaign.

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Definitions:

Assembly Line

A manufacturing process in which parts are added in a sequential manner to create a finished product efficiently.

Conveyor Belt

A continuous, moving belt that transports materials or objects from one place to another in a short distance, commonly seen in factories and airports.

On-Line Funny Animal Videos

Video content available on the internet featuring amusing activities or behaviors of animals.

Employee-At-Will

A contractual relationship in which an employee can be dismissed by an employer for any reason not prohibited by law and without warning.