Which of the Following Is the Most Commonly Used Measure

question 7

Multiple Choice

Which of the following is the most commonly used measure in media planning?

• A)Reach
• B)Opportunity to see (OTS)
• C)Gross rating points (GRP)
• D)Cost per thousand (CPM)

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Definitions:

Coping

The use of cognitive and behavioral strategies to manage stress and emotional distress.

Aggressive Outbursts

Explosive expressions of anger or frustration, which may be verbal or physical.

Reinforcement of Aggression

The process by which aggressive behaviors are encouraged or increased, often through positive feedback, rewards, or removing negative consequences.

Type B Personality

A personality type characterized by a relaxed, patient, and easy-going nature.