The Means-End Chain Approach Suggests That an Advertisement Should Contain

question 97

Multiple Choice

The means-end chain approach suggests that an advertisement should contain a message or means that:

• A)leads the consumer to a desired end state.
• B)changes a consumer's attitude.
• C)modifies a consumer's beliefs.
• D)stimulates some type of behavior.

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Definitions:

Division Revenues

The total income generated by a specific division or department within a company from its operational activities.

Sales Training

Instruction and development activities aimed at enhancing the skills, knowledge, and techniques of a sales force to improve their performance and efficiency.

Profit Center

A segment or division of a company that is treated as a separate unit for the purposes of calculating profitability, enabling the assessment of its contribution to the overall profit of the company.

Outsourced Training

The practice of using external providers to conduct training programs and activities for an organization's employees.