In a Means-End Chain for Milk, the Calcium Content of Milk

question 72

Multiple Choice

In a means-end chain for milk, the calcium content of milk leads to healthier bones, which leads to a display of wisdom and a comfortable life free of osteoporosis. The fact that milk has calcium represents which component of the means-end chain?

• A)Product attribute
• B)Consumer benefit
• C)Leverage point
• D)Personal value

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Definitions:

Diminishing Marginal Utility

The principle that as a person consumes more of a good, the satisfaction gained from consuming an additional unit decreases.

Pie

A baked dish typically made with a pastry dough casing that contains a filling of various sweet or savory ingredients.

Total Utility

The complete fulfillment obtained through the consumption of a specified quantity of products or services.

Macaroni and Cheese

A popular dish made with cooked macaroni pasta and a cheese sauce, often baked to finish.