In Terms of the Visual Element of an Advertisement, a Concrete

question 137

Multiple Choice

In terms of the visual element of an advertisement, a concrete image has a:

• A)higher level of recall than an abstract image.
• B)lower level of recall than an abstract image.
• C)lesser impact on the affective component of attitude than an abstract image.
• D)lesser impact on the cognitive component of attitude than on the affective component.

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Definitions:

Anxiety-reduction Style

The manner in which individuals cope with or manage their feelings of anxiety, often involving specific behaviors or thought patterns aimed at reducing discomfort.

Frustration Aggression Hypothesis

A psychological theory suggesting that aggression is often the result of frustration, or the blockage of achieving a desired goal.

Freudian Theory

A set of psychoanalytic theories developed by Sigmund Freud that center on unconscious desires, childhood experiences, and the structure of the psyche.

Catharsis

A release of tension or anxiety.