In Terms of Spokesperson Characteristics, Which Is the Degree of Confidence

question 24

Multiple Choice

In terms of spokesperson characteristics, which is the degree of confidence or the level of acceptance consumers place in the spokesperson's message?

• A)Trustworthiness
• B)Expertise
• C)Credibility
• D)Likeability

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Definitions:

Cannon-Bard Theory

A theory of emotion that suggests emotions and physiological responses such as heart rate increase occur simultaneously and independently.

Two-Factor Theory

A theory suggesting that emotional experience is the result of physiological arousal and cognitive labeling of the arousal.

James-Lange Theory

A theory of emotion that proposes physical reactions to external stimuli lead to emotional responses.

Guilty Knowledge Test

A psychological assessment method used to determine if a person has knowledge about a crime that would only be known to the perpetrator.