Which Message Strategy Is Designed to Trigger Impulse Buys

question 32

Multiple Choice

Which message strategy is designed to trigger impulse buys?

• A)Unique selling proposition
• B)Resonance
• C)Affective
• D)Conative

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Definitions:

Sherif's Robbers Cave

An experiment on conflict and cooperation by Muzafer Sherif, demonstrating how group identity can be used to foster unity or create conflict.

Competitive

Involves striving to gain or win something by defeating or establishing superiority over others.

Cooperative

A group or organization owned and operated by its members for their mutual benefit, or a behavior where individuals work together towards a common goal.

Normative Social Influence

The influence of other people that leads individuals to conform in order to be liked and accepted by them.