In the Hierarchy of Effects Model, Affective Message Strategies Would

question 271

Multiple Choice

In the hierarchy of effects model, affective message strategies would be most closely tied to which stage(s) ?

• A)Awareness and knowledge
• B)Liking, preference, and conviction
• C)Actual purchase
• D)Awareness and liking

---

Definitions:

Self-Serving Bias

A common tendency for individuals to attribute positive outcomes to their own actions and negative outcomes to external factors.

Consensus

A general agreement among a group of people, often achieved through discussion and compromise.

Distinctiveness

The quality or state of being notably different or unique in comparison to others, allowing for recognizable differentiation.

Consistency

The quality of always behaving or performing in a similar way, maintaining a standard.