An Affective Message Strategy

question 272

Multiple Choice

An affective message strategy:

• A)invokes feelings or emotions and matches these with the good, service, or company being advertised.
• B)is the presentation of rational arguments or pieces of information to consumers.
• C)is designed to lead more directly to some type of consumer behavior.
• D)is the manner in which an ad appeal is presented.

---

Definitions:

Fixed Manufacturing Overhead

Indirect manufacturing costs that remain constant regardless of the level of production, such as factory rent and salaries of production supervisors.

Variable Overhead Rate

This rate is used to apply the variable overhead costs to production activities, based on an activity base.

Direct Labor-Hours

The total hours worked by employees directly involved in the manufacturing process or providing a service, used as a basis for allocating labor costs.

Fixed Manufacturing Overhead

Costs related to the production process that do not vary with the volume of production, such as rent, depreciation, and salaries of permanent staff.