Using a Popular Song in an Advertisement

question 190

Multiple Choice

Using a popular song in an advertisement:

• A)does not have as much of an effect as writing a new tune.
• B)transfers the emotional affinity for the song to the product.
• C)creates brand parity.
• D)interferes with brand recall ability.

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Definitions:

Contingency Plan

A strategy designed to take account of possible future events or circumstances.

Strategic Plan

An organization’s plans for key functional areas, such as marketing, human resources, finance, and risk management.

Sales Forecast

An estimation of the amount of products or services that will be sold in a specific future period, based on historical sales data, market trends, and other factors.

Controls Section

A segment within a business plan or research paper that outlines the methods used to monitor and adjust strategies to achieve objectives.