Selecting the Appropriate Media Requires an Understanding of the Media-Usage

question 37

True/False

Selecting the appropriate media requires an understanding of the media-usage habits of the company's target market and then matching that information with the profile of each medium's audience.

Understand the effect of federal and provincial income tax rates on company profits and shareholder value.

Apply knowledge of financial metrics to assess a company's financial health and its ability to generate value for shareholders.

Understand the concepts of values and norms, including the differences between them and the types of norms.

Recognize the impact of Western cultural imperialism through media and identify American cultural values that may be problematic in non-Western cultures.

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Definitions:

Brand Equity

Added value that a respected and successful name gives to a product.

Financial Gain

The increase in monetary resources, often resulting from business activities, investments, or other financial transactions.

Added Value

The increase in worth of a product or service as a result of a particular process.

Product Development

The process of conceptualizing, designing, building, and bringing a new product to the market.