A Unique Selling Proposition Cognitive Message Strategy Is A(n)

question 211

Multiple Choice

A unique selling proposition cognitive message strategy is a(n) :

• A)claim of superiority based on a product's specific attribute or benefit, which cannot be made by a competitor.
• B)direct promotion of product attributes or benefits without any claim of superiority.
• C)explicit, testable claim of uniqueness or superiority that can be supported or substantiated in some manner.
• D)untestable claim based upon some attribute or benefit.

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Definitions:

Psychoanalysis

A therapeutic technique and theory of psychology developed by Sigmund Freud, emphasizing unconscious motivations and conflicts as determinants of human behavior.

Psychiatrist

A medical doctor specializing in the diagnosis, treatment, and prevention of mental, emotional, and behavioral disorders.

Hallucinations

Perceptions in a conscious and awake state in the absence of external stimuli which have qualities of real perception, often related to visual, auditory, or other sensory experiences.

Delusions

Strongly held false beliefs not influenced by rational argument or evidence, often symptomatic of psychiatric disorders.