An Advertisement by Philadelphia Cream Cheese Encourages Individuals to Visit

question 22

Multiple Choice

An advertisement by Philadelphia Cream Cheese encourages individuals to visit the brand's website and download free recipes. The ad uses which type of message strategy?

• A)Unique selling proposition
• B)Affective
• C)Conative
• D)Cognitive

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Definitions:

Dotplot

A simple statistical chart that consists of data points plotted on a simple scale, typically used for small to moderate-sized data sets.

Fatalities

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Intensely spinning air columns that reach from the Earth's surface up to a cumulonimbus cloud or, occasionally, the bottom of a cumulus cloud.

Supervisor

An individual with managerial authority responsible for overseeing and guiding the work of others.