If the Objective of an Advertising Campaign Is to Increase

question 126

Multiple Choice

If the objective of an advertising campaign is to increase brand recall, then the emphasis should be on:

• A)the characteristics of the target market.
• B)a high level of frequency.
• C)a high level of reach.
• D)both a high level of frequency and a high level of reach.

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Definitions:

Objective Reality

A concept referring to the existence of an external, independent reality that is not influenced by individual feelings, interpretations, or perceptions.

Achieved Statuses

Social positions that are acquired through an individual's own efforts, talents, or choices, as opposed to ascribed statuses, which are inherited.

Ascribed Statuses

Refers to the social status a person is assigned at birth or assumes involuntarily later in life, based on factors like race, family heritage, and gender.

Role Conflict

Two or more roles associated with contradictory expectations.