In Terms of Television Ratings, an Approach That Has Been

question 215

Multiple Choice

In terms of television ratings, an approach that has been growing in use is:

• A)net rating points rather than gross rating points, GRPs.
• B)gross impressions and OTS.
• C)Nielsen's national rating points.
• D)providing a rating for the actual commercial spot, called C3 ratings.

---

Definitions:

Blood Pressure

The pressure of circulating blood against the walls of blood vessels, an essential indicator of cardiovascular health.

Neural Activity

The electrical and chemical processes that occur within the nervous system, enabling thoughts, emotions, and behaviors.

Stimulants

Substances that temporarily increase alertness and energy levels by enhancing the activity of the central nervous system.

Stimulant

A substance that raises levels of physiological or nervous activity in the body, often used to enhance alertness or physical performance.